For the Next Generation Business Connect initiative, Aurora Spark ‘N Ignite Media collaborated with
Imani PR and management. They dealt with everything PR & media relations as well as co-piloting with
us on the social media to build and manage a strong social media presence, with a key focus on
Instagram. Our main focus was website developing and designing, brand strategy and contract
negotiation with the initiative’s partners/sponsors.

 

The main challenge was positioning the brand in a way that was not only visually attractive but also
engaging enough to capture and sustain audience interest. Our work together with Imani PR &
Management involved curating consistent, high-quality posts, running targeted ad campaigns,
monitoring the best posting times, and driving authentic engagement by responding to comments and
direct messages. Through this process, we discovered that true impact lies not in the number of
followers but in the quality of engagement and reach — ensuring that the brand connected
meaningfully with the right audience.